OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot are experimenting with ads

Create a sunny, optimistic illustration in a 3:2 aspect ratio. Show three cartoon-style, friendly AI chatbot characters engaged in a conversation. One chatbot should be a black female humanoid form holding a sign displaying a 'ChatGPT Plus' logo, the second one is a Hispanic male spherical-shaped bot holding a sign with a 'Google's Gemini' logo, and the third a South Asian female robot, cube-like in design, holding up a sign that reads 'Microsoft's Copilot'. An array of advertisements balloons spring from their conversation, symbolizing these companies' exploration into ad integration. In the background, establish a fun, colorful digital marketplace indicating the exchange and monetization of technology ideas.

Tech companies like OpenAI, Google, and Microsoft are exploring the potential of incorporating ads into their AI chatbot services to generate revenue. Currently, these chatbot services primarily rely on subscription models for monetization, with OpenAI’s ChatGPT Plus and Google One AI Premium Plan costing around $20 a month. However, due to limited user willingness to pay such fees, ads are being considered as an alternative revenue source. Adzedek, a startup, has demonstrated this concept by allowing brands to run sponsored ads in the responses of custom chatbots available in the OpenAI store and on OpenAI software-based apps. The pay-per-click model used by Adzedek allows chatbot creators to retain 75% of ad revenue. Microsoft has already integrated ads into its AI-powered assistant Copilot, while Google’s Gemini and OpenAI are also exploring ad integration. Alphabet’s CEO mentioned the potential for showing relevant ads alongside search results through its AI-powered web search tool. Although OpenAI currently does not monetize ads in its chatbots, experts believe they could easily do so in the future. This shift towards ad monetization reflects a broader trend in the AI chatbot industry as companies seek new ways to capitalize on their technology.

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