Can This A.I.-Powered Search Engine Replace Google? It Has for Me. – The New York Times

Generate an illustration in a cartoonish style portraying the concept of an AI-powered search engine. The scene includes a large magnifying glass floating above a cityscape, with lines representing search queries radiating out from it. Around it, there should also be a few futuristic skyscrapers symbolizing different data sources with lights within them indicating search activity. Also, represent the Copilot feature as a friendly robot lending a guiding hand to the queries. On one edge of the city, depict a group of people with diverse genders and descents looking appreciatively at the magnifying glass.

Perplexity, an A.I.-powered search engine, is gaining attention as a potential challenger to Google. Founded by former researchers from OpenAI and Meta, Perplexity has raised $74 million in funding and is valued at $520 million. The search engine uses A.I. to generate summaries of search results instead of providing a list of links. It also offers features like Copilot, which helps users narrow down their queries, and the ability to search within specific sources. Perplexity runs on OpenAI’s GPT-3.5 model and its own A.I. model. While Perplexity is useful for complex or open-ended searches, Google still has advantages like location data and a larger user base. A.I.-based search engines like Perplexity raise concerns about the future of digital media and the potential loss of traffic for publishers. However, Perplexity’s CEO believes that it can offer higher quality and more targeted traffic to publishers.

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